Netflix acquires avatar platform Ready Player Me to enable cross-game personas for subscribers, marking a shift toward TV-focused gaming. Ready Player Me services end Jan 31, 2026, as its team joins Netflix to scale avatar tech globally.

Netflix acquires avatar platform Ready Player Me to enable cross-game personas for subscribers, marking a shift toward TV-focused gaming. Ready Player Me services end Jan 31, 2026, as its team joins Netflix to scale avatar tech globally.

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— Celo Zaga (@celozaga.bsky.social) Dec 19, 2025 at 19:33

Netflix acquires avatar platform Ready Player Me to enable cross-game personas for subscribers, marking a shift toward TV-focused gaming. Ready Player Me services end Jan 31, 2026, as its team joins Netflix to scale avatar tech globally.