Starting 2027, Roblox will charge developers fees for brand integrations within games, shifting from the current model where developers receive full payment directly from brands.

Starting 2027, Roblox will charge developers fees for brand integrations within games, shifting from the current model where developers receive full payment directly from brands.

[original post]

— Celo Zaga ( @celozaga.bsky.social) Mar 24, 2026 at 17:47

Starting 2027, Roblox will charge developers fees for brand integrations within games, shifting from the current model where developers receive full payment directly from brands.